Technology Privacy Statement

Last Updated: January 12th, 2015

This Technology Privacy Statement ("Statement") explains how your information is collected, used and shared by Programmatic2.0 and its subsidiaries and affiliates ("Programmatic2.0," "we," or "us") when you install or use a mobile application that utilizes our services, including our mobile advertising platform, technology, content personalization product, and related services ("Service"). For information about how we collect, use and share information about visitors of our website, please see our website privacy policy, available at:

Programmatic2.0 may change this Statement from time to time. If we make any changes to this Statement, we will change the "Last Updated" date above, and in some cases we may provide you with additional notice. If you have any questions about this Statement, please contact Programmatic2.0 as specified in the Contact Us section.

How We Collect Your Data

Our Service enables mobile applications that utilize our Service to serve ads and content that is targeted to your interests. When you download a mobile application that utilizes our Service (each, an "Application"), we may automatically collect certain information from your device, including, but not limited to:

  1. Unique device identifier, such as Android Advertising ID, iOS Identifier for Advertisers (IDFA), device serial number (IMEI), MAC address, and an Programmatic2.0-generated ID;
  2. Information about your device, such as device make and model, mobile web browser type and version, and IP address;
  3. Log information such as the Application name, cookie information, time zone, and other technical data about your use of your device;
  4. Data about the ad served and how you respond to the ad;
  5. Non-personal data about you or your interests, such as demographic information, including designated marketing area or location, or a list of mobile applications on your device; and
  6. With your permission, encrypted values of your email address and phone number. We encrypt such information on your device before collecting it, so we do not ever collect your actual email address or phone number. We will maintain such information in encrypted form and will not attempt to re-identify it.
  7. In accordance with your permission, we may collect browsing activity, precise geo-location information, zip code, and other information that may be considered personal data in your jurisdiction.

When you install an Application that utilizes our Service, you may also grant the Application permission to collect certain types of information. We do not control this process – it is typically run by your mobile operating system (e.g., Android or Apple iOS). We may collect some, but not necessarily all, of the information that an Application collects in accordance with the permissions you grant.

In addition, when you volunteer personal or other information through an ad, including, but not limited to your name, email, or phone number, to sign up for marketing emails, offers, or for other purposes specified in the ad or advertiser privacy policy, Programmatic2.0 will share the information you provide with the advertiser. For such ads, Programmatic2.0 will request that the advertiser provide their privacy policy within the ad. Programmatic2.0 is not responsible for the content of the advertiser privacy policy, advertiser use of your personal information, or any communications to you based upon the data you volunteer. We encourage you to read the advertiser privacy policy before providing data to any advertiser through an ad.

We instruct developers of Applications to provide notice to end users of our collection, use, and sharing of information about end users via the Service. However, we are not responsible for any Application's privacy practices and have no control over how the developer of an Application collects, uses, or shares your information. For information about how an Application collects, uses, or shares your information, please see the applicable Application's privacy policy.

We may also obtain information from other sources and combine that with information we collect through our Service. For example, we may collect demographic or interest preference information from other companies and combine that with information we collect through the Service for ad-serving purposes or to deliver advertisements that may be of interest to you.

Technology We Use To Collect Your Data

We utilize cookies, JavaScript tags, pixels, or other similar technology provided by advertisers or us to collect data when you use Applications or interact with advertisements that integrate our technology. Information collected when you click an advertisement or visit an advertiser's site will be subject to that third party's privacy practices. Programmatic2.0 is not responsible for the privacy practices of such third parties and has no control over how third parties collect, use, or share your information.

Cookies are small files sent to your device when you visit a website. A cookie allows the site to remember your preferences. A pixel or tag is code utilized for tracking.

How We Use Your Data

We may use information collected through our Service for the purposes described in this Statement, including to:

  1. Operate and improve our Service;
  2. Monitor and analyse trends, usage, and activities in connection with our Service, including to provide reports to Application developers and to advertisers;
  3. Deliver content and advertisements to your device, such as advertisements and content that is tailored to your interests on behalf of advertisers, including via: (1) push ads, which are displayed in the device notification tray; (2) icon ads, which are sponsored shortcuts that appear on the home screen of your device; and (3) in-app ads, which appear within an Application that you have opened on your device. Please see "Your Information Choices" below for information about how to opt-out of receiving interest-based ads.

Programmatic2.0 is based in Singapore and the information we collect is governed by Singapore law. By accessing or using the Service or otherwise providing information to us, you consent to the worldwide processing and transfer of information to Singapore and other countries.

We retain information collected through our Service for as long as we deem necessary to fulfil our business purposes and as required by law.

How We Share Your Data

We may share information about you as follows:

  1. We may share information with third party vendors, consultants, and other service providers who work on our behalf and need access to your information to carry out their work for us;
  2. With advertisers or Application developers;
  3. With other third party companies for various advertising, marketing and analytical purposes, such as ad serving, market research, targeting, segmentation, analytics, and/or optimization;
  4. In response to a request for information if we believe disclosure is in accordance with any applicable law, regulation, or legal process, or as otherwise required by any applicable law, rule, or regulation;
  5. If we believe your actions are inconsistent with the spirit or language of our policies, or to protect or enforce the rights, property, and safety of Programmatic2.0 or others;
  6. In connection with, or during negotiations of, any merger, sale of Programmatic2.0 assets, financing or acquisition of all or a portion of our business to another company;
  7. Personal information you volunteer through an ad may be directly shared with an advertiser; and
  8. With your consent, including if we notify you on the Service that the information you provide will be shared in a particular manner.

We may also share information that cannot reasonably be used to identify you with third parties, including aggregated information or encrypted information. When we share encrypted information with third parties, we will require that they agree not to attempt to decrypt and re-identify this information.

Security and Integrity of Your Data

Programmatic2.0 takes reasonable precautions to safeguard the information we collect through our Service in an effort to prevent loss, misuse and unauthorized access, disclosure, alteration and destruction.

Interest-Based Advertising Opt-Out

Device-Based Opt-Out for Applications

For Android devices, you may signal your desire to "opt-out of interest-based ads" through your device settings. For iOS devices, you may signal your desire to "limit ad tracking" through your device settings. If you enable this device-based preference, Programmatic2.0 will still serve ads, but no longer serve interest-based ads to the apps in the device where you exercised this choice.

In the event Programmatic2.0 receives a device-based opt-out preference from you after you have opted-in, Programmatic2.0 will make reasonable efforts to share your opt-out preference with those third parties with whom Programmatic2.0 shares data for advertising and marketing analytics, segmentation, or market research.

Opt-Out Cookie for Mobile Web

For mobile web, you may opt-out of interest-based ads by installing our opt-out cookie below. If you have installed this cookie, Programmatic2.0 will no longer serve interest-based ads to the browser on the device where you have installed this cookie; however, you will continue to see Programmatic2.0 ads that are not based on your interests. If you use a different browser, clear your cache, or otherwise clear cookies from your browser, you will have to reinstall this cookie.

Third-Party Opt-Out Mechanisms

You may opt-out of interest-based advertising by some (not all) of our third-party advertising partners by visiting:

  1. Network Advertising Choices:
  2. Digital Advertising Alliance:
  3. Downloading the Digital Advertising Alliance's Mobile Application, AppChoices (via app store)
    1. Apple App Store:
    2. Google Play:
  4. European Interactive Digital Advertising Alliance:
  5. Your Online Choices (Australia)

These opt-out choices only apply to the device from which you have opted-out and applicable advertising channel. If you reset your advertising identifier, clear cookies on your device or otherwise take an action to affect the opt-out preference, you may have to opt-out again. Programmatic2.0 does not control and is not responsible for these third-party opt-out mechanisms and encourages you to read the accompanying policies.

Contacting Us

If you have any questions regarding this Statement, please contact us by email at, or by mail at the address below.

Programmatic2.0 Pte Ltd
285 Tampines Street 22, Unit 03-197 Singapore 520208


We encourage interested persons to raise any concerns using the contact information provided and we will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of information.